BEAT: Branding and Entrepreneurship of Assistive Technology for Social Good

Extending the CCNY Joint Senior Design Program on Assistive Technology Across School Boundaries

CSc 59866/59867 Capstone I/II (Section 1CD) Fall 2019 – Spring 2020
CS/CpE/EE Joint Senior Design + BIC Independent Work

Sponsors:

Joint Senior Design Technical Instructors:

Branding and Entrepreneurial Instructors:

  • Gerardo A Blumenkrantz, Associate Professor, Branding + Integrated Communications (BIC) Creative Track Director
  • Devin Voorsanger, Managing Director, Zahn Innovation Center
  • Nancy R. Tag, Program Director, Branding + Integrated Communications (BIC) Program, CCNY
  • Marlene Leo, Specialist, Branding + Integrated Communications (BIC) Program, CCNY

Community Partners:

Program Description

In the past Eight years, we have been developing a cross-department joint senior design course for undergraduate seniors majoring in Computer Science (CS), Computer Engineering (CpE) and Electrical Engineering (EE) in the Grove School of Engineering (GSOE) at the City College of New York in exploring and developing assistive technologies for smart living of all. The joint senior design program builds on our existing the six-credit capstone/senior design course structure in CS and EE, but with a new concentration on assistive technologies for people in need. In the past eight years, over 180 students have graduated from our joint program. However, our STEM students lack a more systematic approach on how to successfully communicate with the users, investors, stakeholders and community partners to really make their breakthrough work ACTIONABLE. Additionally, their lack of entrepreneurship skills and enthusiasm hinder them from turning their brilliant ideas into reality. THEREFORE we will to tap into CCNY’s resources (BIC program and the Zahn Center) teach them useful and practical the branding, storytelling and entrepreneurship skills they need.

Entering the ninth year of the joint program, we are inspired by the Campus Engagement Network (CEN), in terms of creative designs, cross-school collaboration, and community involvement. Supported by the course innovation grant from Moxie Foundation, we at the Grove School of Engineering work with the Branding + Integrated Communications (BIC) Creative Track in the Media and Communication Department and Zahn Innovation Center to push our Assistive Technology program to a new level. This will be a collaboration across school board, and the common theme for the three parties – GSOE, BIC and Zahn will be the promotion of social good.

Fall 2019 Course Syllabus

(Fall 2019 academic calendar)
Class Meet Time & Location: Monday 11:00AM – 01:30PM Room: NAC 6/268
Office Hours: Thursday 2:30 – 4:30 pm, Room: NAC 8/211

  • [consider a theme picture, formats (fonts, colors), and a tentative logo]Week 1 (09/05 TH). (1) Introduction (Zhu). (2) CREATE Opportunities (Brian Bateman, Marketing Manager of NYSID) . [ Work Lunch Provided]
  • Week 2 (09/09). Past project showcases and project design brainstorming (slides). Assignment 1. Please submit a 1-page resume with your intention for a project topic and teaming. Email to Professor Zhigang Zhu at capstone.zhu.ccny@gmail.com. Due on 09/22(Sunday)
  • Week 3 (09/16). A entrepreneurial seminar (Voorsanger) on entrepreneurship and Zahn Center competitions. Please read these articles (1) “The logical gateways” (2) “What is your problem?“, and review this deck prior to the class.
  • Week 4 (09/23). We will visit a Goodwill site at 2196 5th Avenue in Harlem. Besides their ASD programs Goodwill is also running programs for people with intellectual disabilities (ID/DD)and serve a few people with physical disabilities, visual impairments, and hearing loss in these programs. We will meet at our classroom at 11 am and walk there together from the classroom around 11:30 am; if you cannot come to the class on time go there directly. We shall arrive Goodwill around noon (12:00pm) and finish the visit around 1:00 pm. Assignment 2. Team Wiki page creating, proposal quad chart (template) and team entrepreneurial (E)-enhanced proposal writing. (1) For access the wiki page, please create an account using your ccny email. Then check your email (incl. your spam folder) to confirm before you come back to login. (2) Please consider the Zahn Center competition instruction as well as the CREATE instruction in writing your E-enhanced proposal ( 3 – 5 pages). Detailed Instructions for the CREATE Proposal can be found here. (3) Please submit your quad chart to capstone.zhu.ccny@gmail.com and write the E-enhanced proposal (a quick draft would be okay) as a separate page link to your wiki page. Due on 10/15 (Tuesday)
  • Week 5 (10/07). (1) Project proposal development and revision. Please do check online for literature and existing patents that have similar ideas of your projects (2) Technical seminar: human and machine perception (Prof. Zhigang Zhu)
  • Week 6 (10/16). A BIC seminar on branding (Blumenkrantz). Assignment 3. (1) Team BIC-enhanced proposal (by revising your E-enhanced proposal with an abstract in the ABT formula of And..But…Therfore) in your wiki page, (2) your revised quad chart [ considering ABT, a theme picture, formats (fonts, colors), and a tentative logo] , (3) your presentation slides [including a title slide, “A” slides, “B” slides, “T” slides, a summary slide using the quad chart, budget slide]. (4) While you are working on them, please also fill the BIC Logo Design Brief. Here are two samples [1], [2] for your reference. Please also send (2) (3) and (4) to Prof. Zhu via email at capstone.zhu.ccny@gmail.com. Due 10/24 (Thursday midnight).
  • Week 7 (10/21). BAT teams of the CS/CpE/EE students develop your Logo Design Briefs for their proposed projects and branding – targeting to CREATE, Zahn, or VentureWell Competitions.
  • Week 8 (10/28). Invited community partners from Goodwill/Lighthouse Guild/Zahn etc as judges for customer discovery and team proposal presentations (Zahn – mandatory for all; CREATE – selective up to four teams; VentureWell – recommendation, up to two teams) [ Work Lunch]
  • Week 9 (11/04). BAT teams revise their proposals for submitting to CREATE, Zahn and VentureWell competitions . Assignment 4. Team proposal submissions to CREATE/Zahn/etc. Due on their deadlines (Zahn by 11/10 Sunday midnight to Zahn – Extended to Sunday, December 1st at 11:59PM; Please use this extra time to visit the Zahn Center & speak with staff about your application (Monday, Wednesday & Friday 9:30AM-4:30PM; Tuesday & Thursday 11:00AM-7:00PM). CREATE proposal in docx by 11/12 Tuesday midnight to Prof. Zhu, and I will give you feedback for a revision due 11/19 for me to submit before 11/22)
  • Week 10 (11/11). Technical seminar: machine vision: feature extraction (Slides | Lecture Notes by Zhu). Assignment 5. Vision questions on feature extraction. Due on 11/17
  • Week 11 (11/18). Technical seminar: machine vision: stereo and motion (Slides | Lecture Notes on Stereo and Motion by Zhu) . Assignment 6. Vision questions on stereo and motion Due on 11/24
  • Week 12 (11/25). Brianstorming and project idea development and revision. Assignment 7. Final BAT-proposals shared on wiki or Google Drive. Due on 12/08 (Sunday).
  • Week 13 (12/02). Team presentations on their project designs and branding.
  • Week 14 (12/09). Team evaluation wrap-up. (1) A mandatory application to the Zahn program with invitation into the competition will get 15%/N bonus points for the semester (depending on the number of the teams invited, N). (2) Teams recommended and then selected for the CREATE projects will get 5% bonus points for the semester.  (3) Teams recommended for VentureWell will get 10% bonus points for the semester. [ Work Lunch TBD]

Spring 2020 Course Syllabus

(Spring 2020 academic calendar)
Class Meet Time & Location: Monday 11:00AM – 01:30PM Room: TBD
Office Hours: Thursday 2:00 – 4:00 pm, Room: NAC 8/211

(1) Spring class schedule will be aligned with the Zahn schedule considering CREATE/VentureWell timelines. The number of interviews are for Zahn accepted teams but CREATE and VentureWell teams can use as references (2) Branding updates: BIC students provide monthly feedback (via meetings or postings) with CS/CpE/EE teams for developing their video, demos and materials for the Zahn/CREATE/VentureWell presentations. (3) Invited community partners from Goodwill/Lighthouse Guild, BIC faculty and Zahn Center staff acts as judges for project presentations

  • Weeks 1 – 2. Value trend identifications: 10-50 interviews over the course of two weeks to identify trends of values their customer wants to solve their problem.
  • Weeks 3-4. (1) Feature trend identification: 10-50 interviews over the course of two weeks to identify trends in features needed to deliver this value to the customer. (2) Use cased defined: at the end of week 4 a use case presentation to the class explaining how their customer would use what they are designing and a looks like prototype demonstration
  • Weeks 5-6. Looks like prototype: 10-50 interviews over the course of two weeks to identify customers input trends on their “looks like” prototype
  • Weeks 7-8. Acts like prototype – 10-50 interviews over the course of two weeks to identify customer input trends on their “acts like” prototype.
  • Weeks 9-12. Agile development sprint – four agile development sprints with 10 interviews per sprint. (1) Week 9. Presentations to judges and class for feedback. (2) Week 10. CREATE Symposium in Albany Monday April 20, 2019. (3) Weeks 11 – 12. Zahn and VentureWell dry-runs and CREATE project further development. [ Work Lunch TBD]
  • Week 13-14. Reporting and Final Class Gathering: (1) Zahn presentations. Anyone who places as a finalist in the Zahn competition gets an automatic A grade for the semester. (2) Anyone who listed up the top 50% of the NYS CREATE teams will get an automatic A grade for the semester, and A+ if wining an award (3) Anyone who gets accepted into the ventureWell program gets an automatic A+ letter grade for the semester. [ Work Lunch TBD]

Senior Design Wiki Pages (Internal Use Only)

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